Are You Self-Publishing Your Book?
You need a platform. Your platform will be the foundation that you build your book sales on and will help you to become a successful author.
Are You Looking For A Publishing House to Pick Up Your Book?
Then you need a platform. That's probably the first thing any publishing house is going to ask your agent - "What's your client's platform?"
Do You Want to Become Known As An Expert In Your Field or Niche?
You need a platform. Your platform will be the way your ideal clients will find you - and how they know you're the writer they want working on their projects.
Do You Want To Find The Best, Highest-Paying Writing Gigs in Your Area of Expertise?
Well, then you'd better have a platform. Because baby, you've got a whole lot of competition out there - and there are a bunch of hungry, new to the scene writers who are willing to work for what amounts to pennies on the dollar, just to have the chance to get their foot in the door.
Why Publishing Houses Want Authors With An Established Platform
10 to 15 years ago, it was a lot easier to get published. You could have an idea for a book, work and slave over a good book proposal, type your fingers to the bone whipping out a couple of chapters and the Table of Contents, send it off... and wait. Sometimes the Gods smiled on you and you entered into negotiations and ended up with a contract to write a book.
If You're A New Writer, You Probably Stand A Better Chance of Winning The Lottery Than Getting A Publishing Contract Right Off the Bat
Here's why: Traditional publishers are leaking profits like a pirate ship that's been hit with cannon fire...
It's expensive to publish books these days... It's expensive and time consuming to market books these days... And with profits being down, fewer and fewer publishing houses are willing to take the gamble on new, untested and untried authors and their books.
Remember - even though you're living, breathing, waking and sleeping with your book... book publishing is a business - and businesses are in business for one main reason - to make a profit. (Which, by the way -is something you need to keep in mind too... as a writer, you have a writing business - and at least part of the reason you're in this business is so you can also make a profit - which allows you to have the freedom to do more of what you love - write more books!)
So having a platform gives you credibility with the publishing house. It's reassures them that you're a professional, someone who understands how the game is played, and who is willing to do their part to market your book and help generate sales.
Why A Platform Is ABSOLUTELY VITAL if You're Self-Publishing Your Book
WARNING: What You're About to Read May Scare the Dickens Out of YOU! If You're Not Absolutely Serious About Becoming a Self-Published Author - STOP Reading Here.
Do you have any idea what kind of competition you're up against with your book?
At this point, I'm talking about published authors in your niche or industry.
Here's a good way to find out.
Open your browser (if you use "tabs" just open a new tab - and go to Amazon.com.
In the "type of product" choose books. Then type in the "niche" or "genre" your book falls under.
For example, type in "romance novel". Go ahead - I'll wait. (Okay, I didn't wait. I did it too. At the time of writing this article, there were 31,415 books.
If I type in "self-help" I get 209,487 results.
And typing in "business" brings back a mind-blowing 2,238,433 results.
And these are just on Amazon. Not everyone sells their books online. Or if they do, there are other bookstores they may choose to go with instead.
Are you feeling totally discouraged now? (Sorry - I warned you!)
But that's why you need a platform. Because especially if you're self-publishing, you need to find your place in the sun, and start building your credibility, expertise and fan base - so the people who need your book, who are looking for it - even if they don't know it yet - can find you, and it.
And if you're a writer, artist, performer, coach or entrepreneur, it's a proven fact that having your own book can give you instant credibility, prove your expertise and help you attract the people you want to work with.
Which means... You need a platform which is the base or foundation that explains who you are, what you stand for and helps people to find you.
Without a platform, your business will fall over like a house of cards in a stiff breeze.
Cheryl Antier is an American writer living "the dream lifestyle" on the French Riviera. She is also the director of the Writer's Business Academy, an online distance learning center for professional writers and authors who want to continue their education into the business side of writing and marketing themselves and their business.